As we reflect on 2024, the Association of Scotland’s Self-Caterers (ASSC) has continued to navigate an increasingly challenging environment with a strong commitment to advocating for the self-catering sector. From regulatory pressures and economic uncertainties to the evolving demands of our members, 2024 has been a pivotal year for the industry. This report provides an overview of the key activities, challenges, and developments that have shaped our work, highlighting our efforts to safeguard the future of Scotland’s self
catering businesses.
The broader economic environment in 2024 continues to be characterised by uncertainty, both domestically and internationally. In particular, while international demand, particularly from North America, remains relatively strong, there are emerging concerns that this trend may weaken. The downturn in the domestic staycation market in 2023 has not yet fully rebounded, raising questions about the sustainability of current booking levels and the resilience of the sector to further economic shocks.
Consumer confidence remains fragile, with increasing living costs, particularly utilities, placing significant constraints on discretionary spending. This environment poses a particular challenge for the self-catering sector, which relies on both domestic and international visitors who are increasingly cautious about spending. Additionally, rising operational costs, coupled with increased regulatory burdens, are placing further financial pressures on operators, leading to reduced profit margins and long-term sustainability concerns.
Politically, the sector continues to face challenges, both at the Scottish and UK Government levels. Despite the ASSC’s ongoing lobbying efforts, the prospect of tourism VAT reductions, which would provide significant relief for the sector, appears unlikely to materialise.
Moreover, the broader political climate remains unpredictable, adding further complexity to the economic outlook for 2025.
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