Visit Inverness Loch Ness (VILN) is the lead tourism organisation dedicated to promoting the region as a top travel destination. They work with local businesses and stakeholders to drive responsible tourism, enhance visitor experiences, and support economic growth. VILN focuses on marketing, events, and resources that showcase the area’s natural beauty, heritage, and attractions, benefiting both tourists and the local community.
“Being a partner of the Association of Scottish Self Caterers (ASSC) is vital for Visit Inverness Loch Ness (VILN) as it allows us to support a substantial portion of our membership who operate within this sector. With approximately 25% of our members offering self-catering accommodations, it’s important that we advocate for their needs and challenges, ensuring their voices are heard within the broader tourism landscape. Being engaged with the ASSC allows us to stay up to date with industry-specific issues, best practice, and play a part in influencing policies that directly impact our self-catering members.
We actively encourage our self-catering members to join the ASSC themselves. As more travellers seek flexible, independent accommodation options, it’s crucial that we stay connected with industry trends and developments. Being a part of the ASSC greatly assists with that.”
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