Capitalising on Seasonal Trends and Inspiring Winter Self-Catering Escapes: EmbraceScotland: A Cosy Scottish Winter

The Association of Scotland’s Self-Caterers (ASSC) is pleased to share the latest Home Is Everywhere in Scotland campaign blog, A Cosy Scottish Winter: What to Expect and What to Pack, showcasing the unparalleled charm of winter self-catering holidays in Scotland.

This new winter campaign supports ASSC marketing members in driving direct bookings and inspiring winter holidays this coming season and for 2025/2026.

Why Self-Catering in Scotland This Winter?

The blog dives into why self-catering is the ideal choice for a magical winter getaway, offering flexibility, comfort, and cost-effectiveness. Here are just a few highlights:

• Celebrate Winter Wellness: From quiet nights by the fire to mindful relaxation, self-catering holidays are perfect for unwinding and reconnecting.
• Affordable Escapes: With off-peak pricing, a self-catering retreat offers quality, space, and flexibility at a fraction of the cost of other accommodation types.
• Cosy “Home from Home” Comfort: Enjoy the privacy and space to cook, relax, and reconnect with loved ones.
• Nature’s Winter Wonders: Discover Scotland’s breathtaking wildlife, snow-dusted landscapes, and adventure-filled days – from skiing to wildlife spotting.
• Pack in the Comfort: From thermal layers to hot chocolate by the fire, the blog shares tips to make every moment of your winter stay unforgettable.

Capitalise on Seasonal Trends

This campaign taps into key travel trends, including the increasing focus on wellness, mindful relaxation, and the flexibility that self-catering provides.

Whether it’s a solo retreat for “Me Time,” reconnecting with loved ones for “Us Time,” or creating lifelong memories during “Family Time,” a winter self-catering holiday offers something for everyone. Scotland’s cosy accommodations, magical landscapes, and the freedom to tailor your experience make it the ideal choice for embracing tranquillity, adventure, and togetherness.

Read the full blog and inspire your guests to make self-catering their go-to choice for winter escapes:
A Cosy Scottish Winter: What to Expect and What to Pack

Keep following the campaign on Facebook, Instagram and X and use #HomeInScotland