Scottish Tourism Alliance: The Signature Conference 2025

The Signature Conference Series

March is Scottish Tourism Month; an opportunity to amplify the voice of the tourism and hospitality industry, celebrating its enormous contribution to Scotland whilst also highlighting the support it needs to overcome the challenges it faces to survive, thrive and grow sustainably.

As the midway point of Scotland’s National Tourism Strategy, Scotland Outlook 2030, March 2025 is an important milestone, offering us the chance to both reflect on our progress and consider the action required to achieve our ambition to be the world-leader in 21^st century tourism.

To mark the occasion, the Scottish Tourism Alliance is delivering a specially curated programme of events throughout the month, including the Signature Conference Series which will be held from Monday 10^th to Tuesday 11^th March.

In addition to the much-anticipated return of the Signature Conference, the Series will include an afternoon of interactive workshops focussing on net zero and destination management and leadership, plus a very special evening gathering.

Designed to connect, support, empower and inspire attendees, this an unmissable series for anyone who works in, is connected to or supports Scotland’s tourism and hospitality industry.

The Signature Conference Workshops

When:
Monday 10^th March 2025, 13:30 – 17:00

Session 1 – Net Zero – 13:30 – 15:00
Session 2 – Destination Management and Leadership – 15:30 – 17:00

Where:
Edinburgh International Conference Centre (EICC), 150 Morrison Street, The Exchange, Edinburgh, EH3 8EE
View on map here.

What:
Designed to educate and engage, our two interactive workshops will give you the opportunity to explore themes at the heart of Scotland’s tourism and hospitality industry: Net Zero and Destination Management and Leadership. Hear from experts and those with lived experience of growing destinations sustainably and navigating the journey to Net Zero, before breaking out into groups to share insight and best practice with industry peers.

How to book:
Workshops are optional. These are included in Signature Conference tickets and can be selected as an ‘add-on’ when purchasing your tickets. While workshops are free to attend, spaces are limited and will be assigned on a first come, first served basis. Workshops are not included if you purchase an ‘Evening Gathering only’ option.

The Signature Conference Evening Gathering

When:
Monday 10^th March 2025, 19:00 – 22:30

Where:
The Signet Library, Parliament Square, Edinburgh, EH1 1RF. View on map here.

What:
Join us for an evening at the stunning Signet Library to celebrate Scottish Tourism Month! Enjoy the very best of Scotland’s food and drink, connect and catch up with industry peers, and settle in for enlightening stories from our special guest speakers.

How to book:
The Signature Conference Series Package includes tickets to both the Evening Gathering and the Signature Conference as well as the option to register for a place on our workshops (subject to availability).

Evening Gathering only tickets can also be purchased. Please note: workshops are not included if you purchase a ‘Evening Gathering only’ option.

The Signature Conference 

When:
Tuesday 11^th March 2025, 08:00 – 16:00 (with additional networking time from 16:00 – 16:45)

Where:
Edinburgh International Conference Centre (EICC), 150 Morrison Street, The Exchange, Edinburgh, EH3 8EE
View on map here.

What:
The flagship event of Scottish Tourism Month returns for 2025.

As always, the event will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to network with all those connected to the industry.

Whether you’re a business owner or manager, supplier or aspiring leader, this is an unmissable event, with attendees given access to the latest insights, trends and forecasts for travel and hospitality, the economy, and policy as well as an update on the progress of Scotland Outlook 2030, Scotland’s National Tourism Strategy.

As always, this event will feature our popular exhibitor hall, with the chance to meet and make connections with trusted suppliers and supporters of the industry. Stay up to date on confirmed exhibitors here.

Book Now!